Hi! I'm Emma, I am a multi-disciplinary designer, with an enthusiasm for brand identity, strategy and communication. A creative and highly motivated individual with a perceptive eye for detail and the ability to conceptualise and express a brand’s narrative, utilising innovation to redefine briefs.
Alongside my design work, I spend time developing in other creative disciplines - particularly hyper-real paintings. I find painting and drawing in my spare time mentally stimulating, ensuring that I remain in a creative mindset when not working on a brief. In my spare time you’ll also find me outside walking the coast paths, gardening or camping!
Algae Cacao was the winner of the JDORaw 2020 competition set by JDO. The brief asked to ‘mash together’ two unexpected foods, drinks or flavours.
Algae Cacao is a luxury chocolate range, made with spirulina - algae - for added protein. The range is vegan, refined sugar and gluten free, combining the natural health benefits of spirulina and raw cacao.
The distinctive packaging was inspired by the unusual blend of algae and chocolate. The letters within the type are joined together in a flowing nature to represent the fluid-nature of water and also as a metaphor for the careful balance between the cacao and the algae.
This project was a live competition brief set by Grey Poupon for the D&AD New Blood Awards. The brief asked to refresh Grey Poupon’s identity without changing it’s iconic bottle shape or logo to engage with a more affluent millennial audience in the US. The core focus when refreshing the brand was to develop a stronger unified and seamless visual identity. Inspired by the French flag and Grey Poupon’s rich heritage, I designed the ‘Grey Poupon Ribbon’ as a visual extension and symbol of the brand as well as an embodiment of luxuriousness. The core value, encompassed by the ribbon, explores how Grey Poupon elevates at-home experiences.
The Kombeecha Co. is a revolutionary drinks company whose main focuses are saving the British bee population, supporting UK honey farmers and brewing kombucha, that is not only good for the consumer but good for the planet too. 1 in 10 of Europe’s wild bee species are facing extinction due to habitat loss, climate change and pesticides. This is why The Kombeecha Co. gives 10% of their profits to bee charities every year, who are helping to protect the British bee population. The proprietary paper packaging, pressed with bee-attracting wildflower seeds, can be planted in the ground to create forage for bees and other pollinating insects.